February 24, 2011

Ron Arad | 154 HaYarkon Street, Tel Aviv

Client: Mr Samy Marziano
Total Area: 5,500 m2
Executive Architect: Avner Yashar Architects
Structural Engineer: Doron Shalev Engineering Ltd

Designed by Ron Arad Architects, 154 HaYarkon Street is a new residential building in Tel Aviv. The luxury apartment building will be located on the Mediterranean promenade of HaYarkon Street. The building will lie within the UNESCO world heritage site known as "White City" in Tel Aviv. It is a unique conservation area with the largest collection of original existing Bauhaus buildings in the world.

With the impetus of UNSECO's World Heritage Site status awarded in 2003, Tel Aviv is undergoing large-scale rejuvenation programmes intent both on celebrating this unique architectural legacy, and on harnessing the city's construction boom towards the creation of architecture of quality and distinction. With this in mind, the client first commissioned a conceptual programme and architectural brief which would combine the historic heritage with a successful interpretation of "luxurious living" in the context of modern Tel Aviv.

From a very early stage in the building's design, it was clear that one of the biggest challenges would be to preserve and maximise the sea-facing façade for each individual apartment, in order to secure an unsurpassed view of the sea, even from the lower floors.

The 154 Hayarkon street building will have six floors with two individual apartments on each floor. The building will have a roof terrace with a pool accessible to all the apartments. The two basement levels will have 17 parking spaces with a curved access ramp from the street. Construction of the building is scheduled to begin at the end of 2010. The total area of the building will be 5,500m².



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